Did you know?
Toys designed to never see a landfill
We build products as part of an ecosystem, not just a sale. We want to build a bright future for your little ones where:
We see our plant-based polymers as resources in motion rather than a means to an end.
We design for the play of your little one today, and for their future tomorrow, accounting for the full life of their toy - from sourcing to recovery and renewal.
We invite our children to be part of the process of returning Harra when playtime is over, teaching a new way to relate to the things we love.
Little Squiggle is so much more than the toys we make
Little Squiggle started with the mission of circularity and grew into a children’s toy company. Play is at the heart and soul of what we do. Not only do we want our children to love the toys we create, we want our team to love the challenges we’re tackling and feel proud of the work they’re creating. This company was born from my heart and has been created with intention from the start, every step of the way.
I wanted to build that new option for us and our little ones
If everyone could see behind the curtains of manufacturing and production, I think we would all be asking for another option.
This is what's imporant to us
